Archived Posts

CEO Interview Debrief: A look at Hydro-Québec CEO Sophie Brochu on BNN October 27, 2021.

Air Canada’s CEO Michael Rousseau took over the top job in February, in the midst of a global pandemic during which 27,000 employees were laid off. He soon had to manage through an entirely predictable uproar over executive compensation while negotiating financial support from the federal government. (Rousseau ultimately pledged to return his bonus compensation.) […]

One of the hardest parts of being an in-house PR lead can be guiding the CEO through a media interview and then answering the question at the end: “How’d I do?” Most CEOs just want you to say “great.” Because whether they want to admit it or not, interviews are stressful and can be high-stakes. […]

A joint post from Cheryl and Karen. While there have been winners and losers among publicly traded companies, few, if any, have been unaffected by the Covid-19 pandemic. The divide is stark between companies who have thrived (Shopify up 161% in the year to date, Lululemon up 41% and Agnico up 30%) and those who […]